Issues and SWOT

strength

Use existing family support in Goole

Marshlands Family Hub provides a local place to reach services.

Clear information helps families find the right support.

Evidence

strength

Make room for homes people can afford

Average private rent is £724 a month (August 2026) in East Riding of Yorkshire council area. This is £735 lower than the England average for the same month. Homes rented privately ranged from 9.5% in Willerby and Kirk Ella to 36.3% in Bridlington South — a gap of 26.8 percentage points.

Housing costs matter most alongside earnings and the number of affordable homes available. A local average cannot tell us whether a particular household can afford its home.

weakness

Adapt older housing to current needs

Eastgate Flats are under review and Chantry Court awaits rebuilding.

Existing buildings and homes must work for changing needs.

Evidence

weakness

Bring support closer to people in poor health

5.4% of people reported bad or very bad health in East Riding of Yorkshire council area (21 March 2021). Across England, the figure was 5.2%. People reporting bad or very bad health ranged from 3.2% in South Hunsley to 10.7% in Bridlington South — a gap of 7.6 percentage points.

This is how residents described their health in the census. It can reveal differences between neighbourhoods, but does not diagnose illness or measure current waiting times. Age profiles differ between places, so these shares do not measure service quality.

opportunity

Make neighbourhood investment reflect local priorities

Two coastal-area programmes are preparing resident-led plans.

Small local improvements need clear delivery and ownership.

Evidence

opportunity

Plan homes and care around an older population

26.4% of people in East Riding of Yorkshire council area were aged 65 or over (21 March 2021). People aged 65 or over ranged from 16% in Goole South to 44.6% in Bridlington North — a gap of 28.5 percentage points.

Age alone does not mean poor health or a need for care. Accessible homes, reliable transport and support close to home matter as people get older.

opportunity

Connect local skills to local opportunities

30.5% of people aged 16 or over had a degree or equivalent (21 March 2021) in East Riding of Yorkshire council area. Across England, the figure was 33.9%. People aged 16+ with no qualifications ranged from 10.5% in South Hunsley to 28.1% in Goole South — a gap of 17.6 percentage points.

Qualifications show one part of the skills available locally. They do not show whether people have secure jobs or work that uses those skills.

opportunity

Target safety work where problems repeat

Mapped police records are available for neighbourhoods in East Riding of Yorkshire council area.

Published locations are approximate and some crimes are not mapped. Counts show recorded incidents, not the chance of an individual becoming a victim.

opportunity

Turn published plans into visible progress

5 named local projects or plans have official evidence in this collection.

A published plan makes responsibilities and intentions easier to inspect. It does not prove that funding is secured or that promised benefits have arrived.

opportunity

Target support where disadvantages overlap

Households facing two or more measured disadvantages ranged from 7.6% in South Hunsley to 30.3% in Bridlington South — a gap of 22.6 percentage points.

These households met at least two census conditions covering education, employment, health and housing. This is not an income or poverty measure.

threat

Support households facing coastal loss

The council reports homes at risk around Skipsea and is backing inland social rented housing.

Moving safely while staying locally requires suitable homes and timely advice.

Evidence